Rule Engine

Rules only fire on evidence thresholds you set. Every run is reversible and recorded, so an automated pause is as auditable as a manual one.

RULECONDITIONACTIONMODE
Kill negative ROIroi < -15% over 500 clickspause_campaignLIVE
Throttle invalid trafficinvalid_pct > 22%disable_sourceDRY-RUN
Scale confirmed winnersroi > 60% over 2,000 clicksincrease_budget +20%LIVE
Margin alertprofit < $0 for 3hnotifyLIVE